In my last post I talked about the importance of knowing who you are ministering too as well as some ways to find that out.
Tonight I would like to talk about the why behind knowing who you are ministering too. I believe one of the most important steps in reaching the lost is bridge building. And the way that you can build that bridge is by knowing who your audience is. This opens so many doors.
One of the things that I noticed in the Bronx River Area is that in the summer there are so many kids outside in the playgrounds with their moms. So I took some large bubble wands, Bubbles, and sidewalk chalk to the park. It was not only a hit but it grew my Wednesday night kid's club from about ten kids to fifty every single week.
What are some bridges that you can build in your ministry? They will not be the same for everyone. Think about it and share your bridges with everyone in the comments section. I look forward to hearing all your ideas!